CTAM on LinkedIn: Nielsen still leads for upfront market. As advertisers prepared for this… (2024)

The first step to creating an accurate paid media forecast is to segment your data.By segmenting your data, you can create a granular forecast where you can accurately forecast different channels with different KPIs, performance, and scalability.Want to learn more about paid media forecasting? Watch our on-demand webinar, where my co-founder, Andy, explains how you can build a forecast that you can have confidence in. https://bit.ly/48aNwfl

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Coming soon! Come hear the latest insights from our annual Global Insights Report!

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Research from The Data & Marketing Association indicates that 90% of campaigns that include door drop media managed to acquire new customers, compared to 59% of those without. Explore all of our findings, such as why, for a typical campaign of 1 million bought impressions, door drop is 90% more cost-efficient at attracting consumer attention and engagement than digital media. Download our white paper today https://ow.ly/Fwtc50Q8bTu

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Join Attain and eMarketer on Wednesday, September 21st to learn how to adapt your measurement strategies without letting your campaigns falter. Save your spot now 👉 https://shorturl.at/ikuHS

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The data is in 📊Get the latest industry performance benchmarks across search, social, and retail media: https://okt.to/L5BIPT#QuarterlyTrends #PaidSearch #PaidSocial #RetailMedia

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Laying out your data in an easy to read format is vital for any forecast.Using formatting to review YoY and MoM differences allows you to spot any anomalies by eye.Want to learn more about paid media forecasting? Watch our on-demand webinar where our co-founder, Andy explains how you can build a forecast you can have confidence in. https://bit.ly/48aNwfl

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Report Finds X May Be Inflating Its Ad Performance Results: Could X be inflating its ad traffic numbers? A look at the data.

A little nostalgia, as ABC sale rumors circulate…This was back when Nielsen published estimates based off of hand filled out diaries, as the automated peoplemeter wasn’t introduced into measurement until the late 80s. However, 30+ years later Nielsen would still not approve press releases with more granularity than to the 10th of a rating point, even while scores of networks that averaged a fraction of that measure were launched and paid for measurement.Measurement evolution has been too slow, but accelerating now, especially with the recent announcement of JIC approval for ComScore, iSpot and VideoAmp. https://lnkd.in/eZP2a9tg

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Some retail media networks handle multi-word queries in site search better than others. But those who see a decline in ad coverage with two or three-word searches are leaving money on the table. 🔍How can retail media networks improve relevance beyond keyword data? 📊Find out from experts like Mark Burton and Paul Dahill in the article below [link in comments].#retailmedianetworks #retailmedia

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