Why these AREN’T “Luxury” (2023)


Chatty video on brands such as Michael Kors, Coach, Marc Jacobs and more. These brands are established, so why aren't they up there with the likes of Louis Vuitton & Dior?
Let's discuss!

My top -
It's really old, from around 2017.


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And that's really why I don't feel we can call these brands, luxury that chanel.

Heart back has been pushed on social media to within an inch of its life and it's probably made it even more desirable than it would have been in the first place, hey, everyone bit of a chatty video.

Michael kors coach vivian westwood mark jacobs.

Can we really call those brands, luxury let's, discuss because and it's an open forum? Okay and I'm, really, uh.

I welcome in the comments, any of you who agree or disagree.

So feel free to go there and say, what you like any feedback on this discussion is all welcome.

And I will say as well that for any of you who are big fans of any of these brands.

This is in no way designed to be a cost on these particular brands, it's more of an open discussion.

And as I said, I'd love to get your feedback on it.

So those brands can we really call them luxury in my opinion, no? And I've got a few reasons for thinking that.

But I do also want to add that as I kind of go through my reasoning, I do believe the one thing that doesn't seem to matter is quality.

Some of these bags are really really high quality better than chanel better than dior.

But somehow that doesn't help them out that doesn't make them any more luxurious.

So, um.

Anyway, the first thing really is brand.

I think this is one thing that really defines the connotation, the feel and the power behind a brand and behind how we feel about a brand when it comes to cars car brands, or when it comes to handbag brands or designer brands, you have tiers within that one category you've got tiers with the highest brands, the most prestigious all the way down to the mid-weights all the way down to the brands that are sort of more premium, but they're, not considered luxury and that's, really how I see this.

Now, if I take a brand like michael kors are a brand that to me are definitely not luxury.

I think the reason for that is price, but also the brand the quality.

And also the fact that that brand is included at outlets, although that doesn't 100 justify this it's all very complicated, because of course, you have brands like gucci like prada even dior included at some brand outlets.

So that alone, doesn't mean that a brand is any more or any less luxurious.

But for me with michael kors, they are a brand that I believe in my opinion, replicate and copy a lot of the designs of some of the bigger labels.

Louis vuitton in particular and I'm going to include in here.

Some examples of where I've seen bags that are dupes.

In my opinion, I really respect and prefer brands that have got their own ideas and have got their own designs.

If everyone's stuff looks the same.

It all becomes very boring.

But if you take kate spade, for example, another brand that I don't see is being low down at all, but it's, not luxury that brand is one.

And I love it.

They do do dupes without question.

They do, but they also have their own style, their own vibe.

And it makes things interesting.

It makes it a brand that I do go back to, and I have a look, and I see what they've got every so often because I'm not going to go there and be faced with a load of stuff that looks like a ripoff of other brands.

Let's be honest.

When we go to a certain brand it's because there's an aesthetic behind that brand that we like.

Now, if we talk about coach coach and aspinall of london, aspinall of london is a weird one, because if you own or have bought any of their bags, you will know the exceptional quality.

I mean, I'm talking next level, exceptional quality, they come wrapped.

Beautifully dust bag that the quality the design of the bag.

They've got their own unique styles they're.

So classic they're so elegant so timeless, and they are not cheap.

They are sort of around about.

I would say 400 pounds up to 800.

They are not cheap, but somehow they also aren't super super luxury.

Why is that I think it's got something to do with coming back to the brands? If you take brands like dior chanel, louis vuitton hermes, they have established themselves as brands that those of us who are into this kind of thing will willingly well, not willingly, but begrudgingly, if you're into it go and spend the money on.

Whereas if there was a coach bag for 4 000, would would you go and spend 4 000 pounds on a coach bag? No? And that I think is where you've got this vast difference between those categories.

Now also, if we look at coach coaches are one that baffles me a lot because talking about those those higher brands, lufthan, etc, they're brands, that have been around decades, absolutely decades, but coach has been around for pretty much the same amount of time as chanel has been around.

Both of them were born in the 40s.

I think chanel was 40s or 50s.

So why is it that chanel's kind of taken off and has become this brand that can charge 8 000 pounds, plus for a bag? But coach haven't? I don't know, the answer to that.

I do suspect it's to do with price though coach you can go to coach.

And you can buy a massive amount of bag for your money for let's say, three or four hundred pounds.

And when I say you get lots of your money, you get masses for your money with coach.

The quality is brilliant it's, an established brand and even um, for example, they have a bag talking about coach actually very similar story to michael kors.

Some of coach's bags are very similar to bags from some of the higher end brands.

They've got a bag that looks just like the pachette matisse.

If you buy that the one I bought anyways comes with three straps.

It's got a chain.

Top handle it's got one it's got another strap that's long enough to wear crossbody.

And then it has a medium drop length that lets you wear it on your shoulder.

How many bags for around about the 300 pounds? Mark, can you buy that? Okay, it's canvas, but it has got leather trim.

But the bag's been really thought about, I think coach is a decent brand now talking about brands.

Do I have a handbag around here? No, but I have one behind me, wait there.

If I show you this chanel, black bag, if we took that logo off the front, I've I've shown you this before, and I'd love to get your thoughts on it.

If we took the logo off the front, and it was just a flap bag.

How much would this be worth or how much would you pay for it? It's leather, it's, leather, it's, caviar, it's, one, open section on the inside there's, not too much going on with it it's, not particularly, um, complicated.

No logo on the front.

How much would you pay for this bag? Probably definitely no more than 800 pounds is quite small as well.

But you put the logo on it.

And the logo suddenly makes this bag something that someone would spend over three thousand pounds on and it's.

The power of that brand that really accelerates those higher end brands from these lower end ones if something's really expensive, you assume, it's really good.

If I I had this analogy, a while ago that was really good and it's.

If you've got two face, creams they're, both the same product one's in a fancy pot, one's in a plastic tub, one's 199 and the other one's, 50 you're, naturally going to assume that the 50 pounds one is going to do something more for your skin.

When actually the product is exactly the same.

And it is that consumer mindset that if it's expensive, it must be good.

Why do we wear these bags for any of you who are into these brands? Any of the brands? Why do you buy? Why do you buy louis vuitton when you could buy an artisan leather bag that doesn't have a logo on it? Why do we do it? There is also an element of investment in it.

If you take like a marc jacobs or a michael kors bag, they're, not going to be worth any more than what you paid for them, probably a bit less, whereas you go and buy any of these top end brands and well, not at the moment, um.

But you can earn back the money at least the money that you bought them for.

Whereas you don't really get that with those lower end ones, so price has got a big part to play.

Those lower end ones, they don't cost so much.

So they don't feel as valuable to us.

And then finally, and I think this is, um like a newer thing, definitely, but it's, whether these brands are pushed on social media that chanel heartback has been pushed on social media to within an inch of its life and it's probably made it even more desirable than it would have been in the first place.

I don't see the same thing being done with a lot of these other brands, except for brands, like I think pollen give away bags as well.

I think senrev, definitely do.

But no one raves about michael kors.

No one raves about coach.

Why is that I have no clue why that is in just I don't know just thinking about it in the luxury community.

I I know as I'm saying, I don't class them as luxury, but they are still in that capsule category of the lower end of what luxury is and it when those bags and brands aren't being pushed.

I think also it makes them, it makes them less popular than hermes.

You know, everyone's talking about their hermes story at the moment and how they bought their hermes bags.

So it's really boosting how we all feel about that brand.

But really not many people talk about when they bought their michael kors bag, or when they bought their coach bag.

And if it promoted those brands, a bit more, maybe those brands would put their prices up.

Maybe that would start to make those brands.

Feel a lot more, uh, expensive.

So that's, what I think but I would love to get your feedback on it.

And just to say as well, just to reiterate.

This is not me saying that those brands are unattractive or horrible, or that.

I don't like them, it's, not bad at all it's, just the general conversation.

So if you are customers, if you love, those brands, don't think that I'm sat here, cussing your items because I'm, absolutely not.

I would love to get your thoughts, though, as I say so, leave your comments below and I'll go and chat to you in the comments.


Why is luxury items overrated? ›

Factors Leading to Brands Becoming Overrated

However, one core factor has specifically to do with luxury goods. Luxury companies price their products on value-based pricing, which is tied around their wealthy customers' perceived value of their products for social status.

Why is Michael Kors not a luxury brand? ›

The higher-end items in the Michael Kors collection are made of leather. They warrant the price points that they are given. Synthetic materials are utilized to make the lower-price point handbags. The product quality mix is why Michael Kors is not perceived to be as high value as brands like Louis Vuitton.

Is Michael Kors considered a luxury brand? ›

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under his signature Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens labels.

Is Coach considered luxury? ›

While Coach is certainly a high-quality brand with a strong reputation, it may not meet all of the criteria for a true luxury brand. While their products are well-made and often quite expensive, they are not necessarily exclusive or rare in the way some other luxury brands are.

Why do rich people buy luxury brands? ›

Fortunately for luxury brands, the Internet has made them easily accessible for impulse shopping. A sense of accomplishment is another reason why some people buy luxury goods. They want to reward themselves for their hard work by treating themselves to something they typically could not afford.

Why do people like luxury so much? ›

Luxury has a unique potential to fulfill that psychological longing for a sense of accomplishment. In fact, luxury purchases have been shown to oftentimes trigger the release of dopamine, the feel-good hormone. People buy or desire to experience luxury for the purpose of making themselves or others feel good.

Why are Kate Spade bags so cheap? ›

The lower cost is due to lower quality materials and less emphasis on details like the logo, metal feet, etc. You will also most likely find factory outlet handbags that are specifically created for the Kate Spade outlet. I actually own handbags from BOTH lines and since I have so many, I can tell the difference.

Is Zara considered high-end? ›

Zara divides the products sold within its stores into lower garments and upper garments, with price points being higher for the upper garments. Zara hopes to be perceived as a high-end retailer with affordable prices.

Is Michael Kors losing popularity? ›

Michael Kors has lost its status as one of the coolest brands in the fashion industry. remove Michael Kors from its “Best Ideas” list. Shares are down 37% in the past year. Michael Kors enjoyed a stunning rise in popularity in recent years thanks to its trendy handbags and watches.

Is Coach higher than Michael Kors? ›

Overall, the Coach collection is generally more expensive than the Michael Kors. Having said that, Coach outlet items are cheaper, meaning the affordability gap between the two brands fluctuates.

Is Tory Burch considered luxury? ›

FAQ About Tory Burch

No, Tory Burch is considered a mid-tier luxury brand, offering high-quality products and unique styles that cater to a wide range of consumers.

Is Ralph Lauren a luxury brand? ›

Ralph Lauren is a household name that is synonymous with luxury, style, and sophistication. From its iconic polo shirts to its high-end home decor, the brand has established itself as a leader in the fashion and design industry.

Is Burberry a luxury brand? ›

Burberry Group plc is a British luxury fashion house established in 1856 by Thomas Burberry and headquartered in London, England. It currently designs and distributes ready to wear, including trench coats (for which it is most famous), leather accessories, and footwear.

Why is Coach not popular anymore? ›

At the beginning of the 2010s, Coach's share in the U.S. handbag market began to fall, as brands such as Michael Kors surged in terms of lower-end, affordable luxury handbags. Coach bags found themselves in the back people's closet, as the handbag market preferred brands like Michael Kors and Kate Spade instead.

Is Armani a luxury brand? ›

Emporio Armani is widely considered a luxury brand due to its high-quality materials, exceptional craftsmanship, and iconic designs. The brand offers a wide range of products, including clothing, accessories, and fragrances.

What is quiet luxury? ›

What is quiet luxury? Marked by expensive materials in muted tones, quiet luxury, also known as stealth wealth, is “the complete lack of logos and anything too conspicuous,” said Thomaï Serdari, professor of marketing and director of the fashion and luxury program at NYU's Stern School of Business.

What purses do rich people buy? ›

Designer Handbags

Handbags from luxury brands like Chanel, Louis Vuitton, and Hermes are highly coveted and can often cost thousands of dollars. Many of these handbags are released in very limited quantities, and only to certain people, making them rare and hard to find.

What brands to wear to look rich? ›

8 Clothing Brands That Look Expensive But Aren't
  • H&M. You might be shocked to know that even royals shop at H&M! ...
  • Zara. Is a fashion brand list ever complete without mentioning Zara? ...
  • & Other Stories. & Other Stories is the rich aunt to H&M. ...
  • Mango. ...
  • Topshop. ...
  • Pull & Bear. ...
  • Uniqlo. ...
  • FashionNova.
Jan 14, 2021

What makes a thing luxury? ›

A luxury item is not necessary to live, but it is deemed highly desirable within a culture or society. Luxury items tend to be sensitive to a person's income or wealth, meaning that as wealth rises, so do purchases of luxury items.

What is the feeling of luxury? ›

They experience emotions of trust, security, contentment, and confidence. These emotions are evoked by perceptions that their luxury brands are authentic and timeless.

What defines luxury for you? ›

/ˈləgʃəri/ Other forms: luxuries. A luxury is something that is pleasant to have or experience, but it is not necessary. For example, eating in a restaurant is a luxury — you can always cook and eat at home.

What is Michael Kors brand ranked? ›

Leading fashion brands in the U.S. 2021

Michael Kors Collection came in second place with 52.73 index points and Tiffany & Co., recently bought out by LVMH Group, was third with an index value of 33.94 points.

What is considered a luxury bag? ›

They are made by highly appreciated and valued craftsmen as opposed to usual handbags that are made in factories in unfavourable conditions. If your concern is being ethical and intentional when it comes to your bag purchases, luxury bags and handbags should be your go-to. The design is unique and original.

What age group wears Kate Spade? ›

Spade's consumer is usually always female and has the age range of about 20 years old to about 35 (Lach, 1999). Spade has designed her brand for the urban, city type of girl. Usually college educated women that are living in large cities gravitate to her brand.

Is Nordstrom considered high-end? ›

Nordstrom (JWN) is a high-end retail sales department store.

Is Calvin Klein a luxury brand? ›

With over US$7 billion in annual sales, Calvin Klein is the most frequently purchased brand in the world and one of the top three most coveted brands as per an AC Nielson Global Luxury Brand Study.

Is H and M worth it? ›

H&M offers good quality products at a cheaper rate to get engaged with all kind of customers and also google baba says (The H&M brand emphasizes offering their quality products cheaper as a means to keep customers trooping into their shops.

Who still wears Michael Kors? ›

#8 Who wears Michael Kors? The brand has dressed A-list celebs and first women alike. Celebs including Taylor Swift, Blake Lively, Bella Hadid and Natalie Portman are regularly seen sporting the brand, and he even dressed Michele Obama for her first inaugural portrait, embedding the brand into history.

Who is Michael Kors biggest competitor? ›

Michael Kors main competitors are The Donna Karan Company LLC, Levi Strauss & Co., and Abercrombie & Fitch Co. Competitor Summary. See how Michael Kors compares to its main competitors: Gap Inc. has the most employees (117,000).

Which celebrities wear Michael Kors? ›

Michael Kors' Fall/Winter 2023 Show Became A Celebrity Hot Spot
  • Kate Hudson. The actor attended the show in a halter bandeau and matching skirt set with a blazer on top. ...
  • Katie Holmes. ...
  • Lea Michele. ...
  • Ella Hunt. ...
  • Rachel Zegler. ...
  • Jane Krakowski. ...
  • Molly Ringwald. ...
  • Beatrice Grannò
Feb 16, 2023

Is guess considered high end? ›

In conclusion, while Guess may be a high-quality fashion brand, it only meets some criteria that define a luxury brand. The company's affordable prices, wide availability, and relatively short history make it more of a high-end fashion brand than a true luxury brand.

Is Coach owned by Louis Vuitton? ›

Is Coach owned by Louis Vuitton? No, Coach is owned by Tapestry, which is an American luxury conglomerate competing with LVMH Moët Hennessy Louis Vuitton SE and Kering SA.

Who wears Coach? ›

#5 Who wears Coach bags? Coach bags have been a firm favourite in celebrities' collections for years. Ambassadors for the brand have included Selena Gomez and actresses Jemima Kirk from Girls and Yara Shahidi from Grown-ish. Jennifer Lopez is the face of the brand, regularly seen with a Tabby under her arm.

Which brands do you consider luxury? ›

The Top 20 Most Popular Luxury Brands in 2023
Luxury Brand RankingCountryWebsite
1. HermèsFranceShop Now
2. ChanelFranceShop Now
3. Louis VuittonFranceShop Now
4. GucciItalyShop Now
16 more rows

What brand is equal to Tory Burch? ›

Tory Burch competitors include Coach, Brooks Brothers, Michael Kors, Fullbeauty Brands and Alex and Ani. Tory Burch ranks 2nd in Product Quality Score on Comparably vs its competitors.

Which celebrities wear Tory Burch? ›

Celebrities at Tory Burch Fall/Winter 2023 Runway Show
  • Claire Foy (left), Suki Waterhouse (right)
  • Ashley Graham (left), Park Eun Bin (right)
  • Beby Tsabina (left), Mikha Tambayong (right)
  • Maddie Ziegler (left), Lana Condor (right)
  • Halima Aden (left), Lori Harvey (right)
  • Naomi Watanabe (left), Claudia Sulewski (right)
Feb 17, 2023

What are entry level luxury brands? ›

Marc Jacobs, Coach, Diane von Furstenberg, Polo Ralph Lauren, Kara, Michael Kors, J. Crew, Kate Spade, Calvin Klein and there are many more. I wouldn't mention it as an entry level, but all brands have their standalone store where the product prices are generally higher.

Is Moschino a luxury brand? ›

Moschino (Italian pronunciation: [moˈskiːno]) is an Italian luxury fashion house founded in 1983 by Franco Moschino in Milan known for over-the-top, campy designs.

Is Levi's a premium brand? ›

Premium quality and maximum style embody individual style and make us an authentic and iconic brand for women's clothing. While there are dozens of pants for women available, Levi's® women's clothing never goes out of style.

Is Prada higher than Gucci? ›

Both Prada and Gucci are known for their high price points. However, Gucci's recent collections have been slightly more accessible in terms of price point, with some pieces retailing for under $1,000. Prada's products tend to be consistently more expensive.

Is Balenciaga a luxury brand? ›

Balenciaga SA (/bəˌlɛnsiˈɑːɡə/ bə-LEN-see-AH-gə) is a luxury fashion house founded in 1919 by the Spanish couturier Cristóbal Balenciaga in San Sebastian, Spain, and currently based in Paris.

What is the top 1 luxury brand? ›

A new study has revealed that Louis Vuitton is the most popular luxury brand in the world. The illustrious French fashion house came out on top in the latest research by Ubuy, an international shopping platform and popular global marketplace for luxury goods.

Does anyone still wear Coach? ›

Coach is one of the most beloved brands from the early 2000's and they are making a huge comeback in today's fashion. Celebrities such as Zoe Kravitz, Kyla Pratt, Gwyneth Paltrow, Kristen Bell, and Taylor Swift to name a few, were some of the most popular celebrities who repped the brand in the early 2000's.

Who is Coach top competitor? ›

Coach main competitors are Prada USA Corporation, Dooney & Bourke, and Michael Kors.

Why is Coach outlet so cheap? ›

About 90% of what you'll find at Coach Factory Outlets are made-for-outlet bags, which means lower quality but a lower price.

Is Versace a luxury brand? ›

Founded in 1978 in Milan, Gianni Versace S.r.l. is one of the leading international fashion design houses and a symbol of Italian luxury world-wide.

Is Hugo Boss a luxury brand? ›

Is Hugo Boss a Luxury Brand? Yes - Hugo Boss is considered to be a luxury brand, and although it's not 100% Italian, it has a lot of Italian influence.

Is Versace better than Armani? ›

Armani's brand is ranked #362 in the list of Global Top 1000 Brands, as rated by customers of Armani. Their current valuation is $2.55B. Versace's brand is ranked #64 in the list of Global Top 100 Brands, as rated by customers of Versace.

What is the disadvantage of luxury goods? ›

Our resources are limited. These scarce resources are wasted in the production of luxury goods. It creates a further shortage of the resources for the production of necessities.

What is the point of luxury goods? ›

Consumers who buy luxury goods are not just purchasing a product; they are investing in a lifestyle, a social status, and a sense of belonging to an exclusive club of people who can afford to buy these brands.

Are luxury items better quality? ›

Quality and luxury should not be confused. Most luxury products are made for status, recognition and, most importantly, for quality. Naturally, the quality of luxury products is superior and, as a result, reflected in price. The more expensive a product is, the more luxurious is considered.

Is it wrong to buy luxury items? ›

There's nothing wrong with buying luxury items or aspiring to have them, just don't over leverage yourself to do so. If you really want to buy the item, it's ok to save towards it. The art of practising delayed gratification is a lost skill.

What is the opposite of luxury industry? ›

Luxury goods are in contrast to necessity goods, where demand increases proportionally less than income.

What counts as luxury? ›

Luxury items can differ between different cultures, societies, and people, but the following items are commonly considered luxury goods in the American economy:
  • Accessories such as high-end watches and jewelry.
  • Designer clothing.
  • Luggage and handbags.
  • Sports cars and other high-end vehicles, including boats and yachts.

Why luxury brands are not sustainable? ›

Here's the thing: luxury brands can be sustainable, but they're not automatically so just because they have higher price tags. As we've seen, some of them rely on extremely polluting synthetic materials, and some others are still using sweatshop-style factories.

Why is luxury so expensive? ›

As previously mentioned, luxury brands strive to do everything to the highest standards. Caring about their products, they use American or European labor, given that their goal is not high quantity, but ideal quality. To achieve this, a large staff of professional, well-paid employees is hired.

What is the most famous luxury brand? ›

Most popular luxury brands in the world
  1. 1 – Louis Vuitton. Louis Vuitton is a renowned luxury fashion brand that epitomizes elegance, sophistication, and timeless style. ...
  2. 2 – Dior. Dior has become an icon in the fashion industry. ...
  3. 3 – Gucci. ...
  4. 4 – Chanel. ...
  5. 5 – Rolex. ...
  6. 6 – Versace. ...
  7. 7 – Michael Kors. ...
  8. 8 – Ralph Lauren.
May 25, 2023

What are the three levels of luxury? ›

According to Alleres (1991), luxury is composed of three domains: inaccessible luxury, intermediate luxury and accessible luxury, constituted by how the brand is marketed.

Do luxury brands last longer? ›

Unlike cheaper clothes that may fall apart after a few washes, designer clothing is made to last.

Why do people wear expensive clothes? ›

Luxury goods are status indicators. They show a person's status so they can confidently communicate in high society. Luxury accessories determine whether you are welcomed in a special, select circle. Wearing luxury items is a non-verbal way of showing everyone what you have achieved.

What age group is luxury goods for? ›

We are seeing interest in luxury goods for younger demographics outpacing older ones. Purchase Intent is strongest among people aged 30-39, with people aged 18-29 a close second, indicating the youngest age groups appear to be positioned to have the fastest growth for the average Luxury Brand.

Are more expensive items better? ›

The first thing to keep in mind when answering this question is that price is not always directly related to quality. Just because an item has a higher price doesn't always mean it will be higher quality. The reverse is also true. Just because an item has a lower price doesn't necessarily mean its quality is bad.

Are people buying luxury items? ›

Shoppers of all income brackets also not only spent big on luxury items, they spent more on each purchase. Data from Earnest Analytics, a consumer data analytics firm, shows that the average sale amount has jumped — in April 2020 it cratered to $269, but reached $520 in April 2022.

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